Women Crush Wednesday Sugar Edition
Edna De La Cruz
Buenas Dias, I am Edna De la Cruz of Design Me a Cake. I live in Orlando, FL. I started baking when my son was born. I love the creativity behind baking and I was making cakes for everyone I knew. I was hired by a well known company here in FL and I grew with them to be their wedding cake designer. At the same time I was teaching beginner cake decorating classes. I decided to put some videos on You tube and launched a website so my students explore and refresh all they had learn in the classroom. At the time there was not a lot of cake decorating tutorials available on the internet and people were loving my tutorials because they were craving the information.
The most challenging aspect of running my business is time. Time management is hard. At some point I needed to deal with email, questions, Facebook, my website, traveling, classes, tutorials and cakes. It can be overwhelming and there’s no way to do it all.
The most rewarding aspect of my business is that I get to help others. I love helping people. I never started the You tube videos because I wanted to make money or be famous. I just wanted to help people and teach them what I knew. Being able to see them learn and grow makes me really happy.
My advice to individuals exploring entrepreneurship is to stay honest and be original. That would be my suggestion. There’s nothing original about doing the same buttercream tutorial that has been copied a million times. Bring something new to the table. There are too many people doing the same thing and people won’t be able to achieve much if all they do is keep repeating what is out there.
In terms of how entrepreneurship affected my family, I don’t have as much time to do both so I need to just work around it and make the best of the time I have.
The people motivates me. Throughout my career I’ve been able to help so many and they thank me so much for the help. I never had that when I was learning cake and I wish I had someone teaching me. I am glad I can help.
I don’t know what the future will bring. I live day to day and I don’t like making plans. It’s all in God’s hands!
Edna De La Cruz