Negris LeBrum launched its BlackBerry collection during New York Fashion Week (Spring/Summer 2020) on Sunday, September 8th. The BlackBerry collection was seen at White Space Chelsea followed by their traditional afterparty.
This season the brand’s Black Berry Collection represents inclusion and the cultural history of Negris LeBrum. The term Black Berry is a southern expression, often used to describe the beauty of a black woman or man.
The foundation of the brand has always been rooted in the Negris love story. Each collection is defined by the boldness of the color black that reflects the brand slogan: Lenoir est Joli.
Negris LeBrum gives a special thanks to its sponsors for the evening; Core Water, My-Mymochi ice cream and Ode Paris, where every guest at the show received the Love Potion.
Fiber-Seal was well received by guests attending the show. They created Staintastic, single-use packets to remove stains out of just about anything!
Lastly was DeL’or Cakery a five star artisan cake catering company located in New York. Pastry Artist Kayisha offered cake pops that were enjoyed by all guests and highly in demand throughout the night.